Crystal Farms found themselves needing to elevate their brand from another budget option to something consumers could connect with. The For Farm and Family campaign focused on the company's support of small, family-run dairy farms in the region and their commitment to sourcing 100% of their product from the heart of dairy country.
CTV/OTV Video Spots | Packaging | Print Ads | Digital Display | Ongoing Social Content
Art Directed, Designed and Produced for Public Works Agency
Social content worked across two strategic pillars: the brand's support of Midwest dairy farms and inspiring use cases for the product. The latter of which called for collaborations with local photographers and food stylists.
