Scooby-Doo and the Gang teamed up with non-profit organization, Points of Light, to inspire, equip and mobilize kids to create meaningful change in their communities on issues that range from the environment to animal welfare, hunger and more! The Doo Good initiative's goal was to drive brand affinity for Scooby-Doo with Millennial parents and their Gen Z kids while encouraging a whole new generation of fans to get out and DOO some GOOD.
Branding | Website | Activation & Publication Design
Designed and Produced for Public Works Agency
A series of digital toolkits with information, inspiration and activities coinciding with the initiative's three themes were deployed through a custom website.
In-person activations, including the launch of a USPS stamp (!) brought the initiative to life.
