The Truvia Sweet Complete product line provides a natural way to sweeten with zero calories. Revised packaging and new ingredient versions called for a campaign to reveal the new offerings while continuing to prove that Truvia is THE no-compromise sugar substitute when it comes to baking, blending or just sprinkling everyday sweetness into all of life's little moments.
CTV/OTV Video Spots | Social Content | Print Ads | Digital Display
Concepted, Directed, Designed and Produced for Public Works Agency
As the Sweetness Revolution campaign continued, the focus was expanded to reveal life's moments, big and small, where Truvia sweet complete sprinkles in the reasons to celebrate.
